Amanda Stassen, Founder & Chief Strategist

Part marketing strategist, part innovation architect and part brand alchemist – Amanda helps transform and grow businesses and brands by unlocking their potential.

A strategic, creative branding and marketing executive with over 20 years experience, Amanda is an innovation catalyst with expertise in brand strategy, insight to innovation facilitation, strategic planning and the application of creative/design thinking techniques to solve big challenges.  Her background extends into luxury, fashion, consumer goods, pharmacy, retail and cosmetics working with companies like Mattel, Club Monaco, and Canadian Tire, as well as Holt Renfrew where she was the Divisional Vice President of Marketing.

In 2011 she started BIZU Corp, a branding and marketing consultancy that creates growth through purpose-driven innovation. , working with clients like Cadbury, Boots UK, Speedo, Sobeys, Dave & Busters, Mexx and The Beer Store.

Amanda is also the Chairman of the Board of BridgeNorth, a charitable organization dedicated to seeing an end to sexual exploitation in Canada, and whose mission it is to restore the inherent dignity and value of sexually exploited women and girls by meeting their physical, mental, emotional and spiritual needs.

She lives in Newmarket with her husband and 2 children, and when she’s not helping businesses and brands unlock their growth potential, she’s doing alchemy in the kitchen.