Welcome to Purpose Powered Brand

Join us on a transformative journey as we dive into the world of purpose-driven business! Hosted by Amanda Stassen, Founder & Chief Strategist of BIZU Innovation Group, we’re here to inspire leaders and brands to become a force for good. In each episode, we have the privilege of speaking with visionary leaders who are not only showing us that purpose drives profit, but also reminding us that the future of our world depends on it. Get ready to be inspired, motivated, and empowered to make a positive impact in your own business and beyond!

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Let’s transform business into a force for good, together!

We're exploring the art & science of building a purpose-driven and profitable brand. From learning how to activate purpose, to crafting innovative solutions that address real-world challenges and leave a positive impact. Join us as we engage with diverse experts, corporate visionaries, entrepreneurs, and change-makers to unlock fresh ideas, ignite inspiration, and elevate your business and brand. Here’s to creating new growth models that don’t just chase profits, but strive for a thriving business that enriches lives and betters our world.

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Want to elevate your business game & stay ahead of the competition? Tune in to learn how to grow your customer base, build a thriving employee culture, attract investors AND create positive impact.