Led by Amanda Stassen, Founder & Chief Strategist

Amanda started out in neuroscience, fascinated by why people make the choices they do. She’s spent her career turning that curiosity into growth, first inside some of Canada’s best-known brands, including Holt Renfrew, Mattel & Canadian Tire, then as the founder of BIZU.

Her view on growth

Most organizations don’t stall for lack of effort or ideas. They stall when the market moves & the business doesn’t, or when the leadership team isn’t aligned on what to do next. Growth starts when belief, clarity & execution pull in the same direction. That’s the thinking behind her Clarity to Scale™ approach.

What it’s like to work with her

A senior partner in the room from the first conversation to the last. Amanda asks the hard questions early, brings big-brand rigour without big-company process, & stays involved through delivery, not just the plan.

How BIZU is built

Instead of carrying a large team, Amanda brings together the specialists each assignment needs, from designers & writers to digital & performance experts, & leads them as one team. You get senior thinking throughout, & expertise matched to the work.