Discover the power of purpose-driven business with Purpose Powered Brand. Tune in to hear from industry leaders and brands who are making a positive impact, and learn how to activate purpose in your own business and drive profit.

Ashley Gorrie is the dynamic CEO of Gorrie retail activation company and the founder of Unwasted, a groundbreaking business that transforms wasted plastics into stylish, functional furniture. Demonstrating leadership in industry and commitment to addressing environmental concerns, Ashley has played a pivotal role in advancing the circular economy through Unwasted’s efforts. With a history of expertise in industrial design, particularly focused on creating compelling brand presence at the point of purchase, Ashley has harnessed her professional background to make a significant impact in sustainable practices within the retail environment.

Listen in as Amanda and Ashley explore the barriers that prevent businesses and individuals from engaging in sustainability efforts and how Unwasted is addressing those challenges. In this episode learn more about the circular economy and the power of transparency in creating a purpose-driven brand

Key Takeaways

• Taking risks combined with steadfast commitment to purpose is essential for driving innovation and realizing systemic change within an organization.

• The journey towards sustainability doesn’t demand perfection. It’s about making progress and being transparent about each step in the process. Embracing imperfection is key.

• Consumers have the power to enact change by supporting purpose-driven enterprises and ‘voting with their dollars’.

• Integrating a mission-driven approach into a company’s fabric energizes and attracts talent, fostering a workplace culture deeply rooted in making a global difference.

• By ensuring products are designed with their end life in mind, businesses can contribute to a more sustainable planet.

Episode Highlights

[0:06:19] Overcoming barriers to engage in tackling the plastic issue.

[0:08:16] Empowering consumers to make change through voting with dollars.

[0:09:25] The challenge of plastic waste and the circular economy.

[0:15:49] Embracing imperfection in the journey towards sustainability

[0:18:20] Balancing the costs of sustainability and accessibility

[0:21:18] The next generation’s commitment to purpose-led living

Resources to go deeper

• Get connected with Unwasted on Instagram, and LinkedIn

• Make sure to visit Unwasted’s website to learn more

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