From War Zones to Good News: Building Hope in a Fear-Driven World | Muhammad Lila, Goodable

What if the content shaping you’re thinking every day is quietly shaping your leadership and your business outcomes? And what if building hope isn’t soft… but strategic?

In this episode of Builders & Believers, Amanda Stassen sits down with Muhammad Lila, former CNN war zone correspondent turned founder of Goodable. After years reporting from conflict zones, Muhammad began questioning why so much of what we consume amplifies fear.

With no clear roadmap, he started with a conviction, a simple prototype, and one idea: change the inputs, change the outcome. Today, that idea has scaled into AI-powered technology reaching millions.

In this conversation, we unpack:

• How media consumption shapes mental health, and directly impacts how leaders think and decide

• Why most media is skewed toward negativity, and the downstream effect on culture, behavior, and performance

• How Goodable identified a missed market truth: people don’t just consume content, they’re shaped by it

• Why founders stall by focusing on monetization too early, and how starting with impact creates traction and growth

• How a simple prototype became proof enough to unlock a scalable business model reaching millions

This isn’t about ignoring reality or painting rose-coloured pictures, it’s about recognizing that what people see shapes how they think, how they act, and ultimately what your business becomes, and deciding whether you reinforce fear or build something stronger.

Learn more about Goodable at www.goodable.co

Follow Builders & Believers for more conversations with founders and leaders building businesses that perform and matter.

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Builders & Believers with Amanda Stassen is created by BIZU Innovation, a strategic brand and creative partner to founders and senior leaders building growth and impact.

Follow Amanda Stassen on LinkedIn for more ideas on leadership, growth, and building businesses that perform and matter.

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